Saturday, January 28, 2012

elloAgency of Las Vegas | LasVegas4Locals.com

You have reached the best source for local Las Vegas events. There are hundreds of great local Las Vegas events and community and cultural activities listed here every month.

Many of the events are free or inexpensive, so going out in Las Vegas doesn't have to break the bank.

Here you will find local Las Vegas events and activities such as artist exhibits, theatrical productions, concerts, shows, movies, charity fund raisers, sports and recreation.

Click Here for Las Vegas Events & Activities for seniors.

Friday, December 2, 2011

Online Marketers still can’t figure out ROI


From the early days of the Internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior. That promise has only partially materialized. True, online channels provide feedback that offline media cannot, but marketers are still grappling with how to make this input work toward the bottom line.
They may have a long way to go. The Econsultancy report “The State of Social Media 2011” noted that 41% of marketers surveyed had no return on investment figure for any of the money they had spent on social channels as of October 2011. Further, only 8% could attribute ROI for all their investments in social media. The survey sample was primarily UK companies, with some representation from other territories.
A 2011 MarketingSherpa study noted that only 20% of US agencies and consultancies surveyed said their clients thought social media marketing was producing measurable ROI. However, 64% said clients were confident that this form of marketing would eventually deliver a return and were willing to conservatively invest in it.
In August 2011, the top method used to measure the success of social media marketing campaigns was tracking the numbers of people linking as friends, followers and “likes,” according to a Chief Marketer survey. Much further down the list was tracking incremental sales attributable to social media.
In 2012, marketers will need to focus more sharply on hard metrics to gauge digital and social marketing ROI. They will be pushed in this direction by economic and competitive forces, and by rising expectations from business owners who are more interested in the bottom line than in creative experimentation. Up until now, marketers have been content to dabble in digital and social marketing out of curiosity or peer pressure. But as stakes get higher, these media will have to provide concrete business benefits.
A Consumer Development & Management System allows you to develop “Connections”, “Friends” and “Likes” AND track their level of involvement with your company.  You can verify their spending following and enticement sent them through one of the various content sites, or gauge in more general terms the success of a promotion or special event put on by your company.
Thomas K. Rojas
Owner
elloLasVegas / The Rojas Group
www.about.me/elloagency.lasvegas

Tuesday, November 8, 2011

elloLasVegas: How To Make Sure Your Company Is Keeping Up With T...

elloLasVegas: How To Make Sure Your Company Is Keeping Up With T...: The future of the relationship or social media industry is changing daily. It is no longer just about putting out content and hopi...

How To Make Sure Your Company Is Keeping Up With The Social Media Industry Changes


The future of the relationship or social media industry is changing daily.  It is no longer just about putting out content and hoping that your “friends” on Facebook read your “post”, or your “followers” on Twitter read your “tweet”.  Your company must be proactively making connections with individuals and businesses, harvesting leads, developing prospects and converting those prospects to paying customers.  Relationship sales and marketing via the Internet has become one of the fastest and most effective ways to extend your brand and develop new customers, whether a business thrives on multiple sales or just one sale per day. But nearly every company I review is missing the mark and needs to make changes if this new method is going to bear financial fruit for their enterprise.
In fact, the relationship or social media marketing industry is growing at such a rapid pace that over 80% of the companies attempting to develop this type of advertising plan are not keeping up and, for the most part, are wasting valuable time and money in the process.
For example, new social-type marketing sites are popping up every day but very few sales managers venture past social sites such as Facebook, Twitter, Merchant Circle and LinkedIn. While these are all part of an exceptional foundation for an online campaign, today, there are over three dozen more complimentary (FREE) marketing sites, which if incorporated, will multiply the positive effects of a solid online sales experience.
Look at it this way.… if your company is on a dead end street, there is only one road to your door for new customers to find you. However, if you business is located at a busy five-way intersection ten times as many potential consumers will pass your establishment. The same is true with the Internet; 30+ websites with your business content is much better than 3 to 5 sites which is the typical situation for the majority of businesses today.
Furthermore, many owners and managers do not have a system in place to monitor and manage the potential new business leads that could be developed from a multifaceted  online campaign. Creating new business from the Web requires a proactive approach to harvest leads, develop prospects, and capture new business for any company.
Let me explain: Relationship marketing requires multiple contacts to cause the consumer to act. According to the latest survey on online marketing from Google, less than 10% of the online content produced is read by human eyes. Our CONSUMER MANAGEMENT SYSTEM is essential to deliver enough marketing materials to accomplish this task.

In other words, creating a successful marketing plan on the Worldwide Web requires more than posting  content and spending money. It must include a multiple campaign approach, using directory, social, networking, review, blogging, and affiliate sites focusing on a specific target market, coupled with a solid proactive four step plan, using social, email, phone, and in-person connections and follow ups to maintain constant communications with potential consumers.  For more information visit us at:  www.trglv.com, under our elloLasVegas tab!

Thomas K. Rojas

Monday, September 12, 2011

Online Marketing, why you don't need to spend money on advertising to be successful!

The vast majority of the marketing services that are designed to improve a company's online presence do nothing more than develop a partial social campaign and provide a very small degree of search engine optimization.
The fact is “search engine optimization” and “social media campaigns” do absolutely nothing if the business owner does not know how to generate qualified prospects, convert those prospects into leads, and turn the leads into paying consumers.  It takes time and attention on a daily and weekly basis, and a proven system that maximizes results.
The first step in our system is to bring our client’s online “presence” to 100% by completely populating their brand image and company information on over 25 different Internet content sites. These specific sites include Social, Referral, Review, Blogs and Enticements, and are proven to increase presence and generate prospects.  After the company is completely populated on all of the sites, we begin the lead generation process by requesting “connections” with potential qualified prospects that have an interest in our client’s products and services.  Through consistent management of each account we create relationships, eventually presenting incentive based offers that develop leads for our clients to capitalize on.
Our CMS (Customized Marketing Service) is designed to specifically improve your company’s presence and visibility on the internet, increase your brand awareness, widen your target market, generate targeted and qualified leads, which in turn can be converted to paying customers.




Or email me at:  elloagency.lasvegas@gmail.com

Thanks!

Tom Rojas
Owner
elloLasVegas